Video production process8/31/2023 This will serve as your bible for production: it must include every piece of information you’d possibly need, from the contact numbers of the relevant production crew, to a timetable of each day, at each location. With everything neatly organised, a schedule for your shooting days must be prepared for the crew to follow on the day itself. Production schedule: The end of pre-production is nigh. For instance, if you’d like a fog machine for a spooky effect. Accessories depend on what you need for your video. To start, it’s essential to get a camera, microphones, and lights. Get equipment: It is important to secure all the equipment you’d need for the shoot. You might want to consider hiring a casting agent to find the people you are looking for if the budget allows it. Some locations require permissions ahead of time, so it's best to get this red tape out of the way early.ĭefine the budget: By now, the budget should more or less be finalised to ensure that you can afford elements like the locations and equipment needed for the shoot.īook the talent: Several decisions need to be made here, including whether you’d need to hire voiceover narration talent, whether people from your organisation will be in the video, and if you’d need professional actors, among others. You should already have locations in mind after creating the storyboards, so this stage involves scouting them out and making sure they line up with your expectations for the shoot. Scout and confirm locations: Assuming that you’re filming a live-action video (though animation is in trend these days), you’ll need locations to film in. It serves as a sort of checklist for the filming crew. The shot list is a document that maps out everything that needs to be taken for the video. ![]() Storyboards are meant to form a visual representation of the script, and pictures the shots that the production team should be taking during the actual shoots. The script might go under several revisions to fully reach its storytelling potential.Ĭreate a shot list/storyboard: Once the script has been finalised, shot lists and storyboards are made to create a concrete vision for your team. This should tell the story exactly as imagined before and determines the shots to be taken during production later. Write the script: Once the skeleton of the video has been laid, scriptwriting here serves as the flesh to fill it up. It’s also important to keep in mind the delivery date you expect your video to be completed by, and understanding the constraints that may come with it. You should also think about the mood, look, and feel you want your video to have. Here, you and your team will have to come up with a concept for your video, including who your intended audience is, how you want the video to make them feel, and what call to action you want them to achieve afterwards. Ideation: Every video starts with a story to be told. The more comprehensively planned your video is, the smoother the rest of the process will be (and vice versa!). Don’t be fooled by how deceptively simple this sounds, for pre-production, is arguably the most crucial, and tedious, phase of video production. Pre-production involves all the planning needed for your video. Below, we’ll go over each phase more comprehensively to aid you on your journey to creating the perfect video. It’s like baking a cake: pre-production concerns obtaining and mixing together ingredients, production involves the actual baking, and post-production calls for the icing to create your gorgeous end product. Video production refers to the process of creating video content in a digital format, and is usually carried out in three phases: Pre-production, production, and post-production. Producing a video is more than just hitting ‘record’ on your camera and calling it a day. It starts with an understanding of video production and the process it entails, regardless of whether you’re producing your video in-house or professionally with a video production company. To make a good video, however, is another story altogether. A quick shot on your mobile camera and you’re done. ![]() ![]() A majority (87%) of businesses now use videos as a marketing tool, whether to promote sales, improve brand awareness, or simply to engage their current audience. 86% of consumers want to see more videos from brands, and most marketers have risen to the challenge. If you’re not including the video medium in your marketing arsenal by now, you’re missing out big time.
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